Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It involves a range of strategies to reach and engage potential customers online through various digital touchpoints. These touchpoints can include: Search Engine Optimization (SEO) – Improving a website's visibility on search engines like Google. Social Media Marketing – Promoting products or services through social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. Content Marketing – Creating and distributing valuable, relevant content (blogs, videos, infographics) to attract and engage a target audience. Email Marketing – Sending targeted emails to a specific group of people to promote products, share news, or build relationships. Pay-Per-Click (PPC) Advertising – Paying for ad placements on search engines (Google Ads), social media, or other digital platforms. You pay when someone clicks on your ad. ...